Google Business Profile Websites Discontinuing: A Crucial Update for Small Business Owners

Attention Small Business Owners: A significant change is on the horizon concerning your online presence. Google has announced that websites created using Google Business Profiles will be deactivated soon. This article provides a comprehensive overview of what this means for your business and how you can adapt to maintain and enhance your online visibility.

What’s Changing?

In March 2024, Google will turn off websites made with Google Business Profile. If your business’s website is hosted under this service, it’s important to note that visitors will be redirected to your Google Business Profile instead. This temporary measure will last until June 10, 2024, after which any attempt to access these websites will result in a “page not found” error.

How Will This Impact Your Business?

This change is crucial for local small businesses relying on Google Business Profile websites. The deactivation means losing a direct online platform where customers could learn about your services, products, and business ethos. While Google Business Profiles will continue to showcase basic business information, the absence of a dedicated website may impact your business’s online reach and lead generation capabilities.

Preparing for the Transition

  1. Update Your Business Profile: As domains ending with business.site and negocio.site will be removed, it’s vital to redirect your customers to a new website. Ensure your Google Business Profile points to this new site.
  2. Create a New Website: To maintain an online presence, consider building a new website using platforms like Wix, Squarespace, GoDaddy, Google Sites, Shopify, or WordPress. Remember to update your Business Profile with the new website address.
  3. Adjust Your Ads Campaign: If your Google Business Profile website is linked to your Ads campaign, update your ads to direct to a new site before March 2024 to avoid disruptions.
  4. Manage Third-Party Domains: If you use a custom domain name, set up a redirect to your new website before June 10, 2024.

Chuckwalla Design Can Help

At Chuckwalla Design, we understand the challenges small businesses face in adapting to these digital changes. Our team is ready to assist you in creating a vibrant new website that resonates with your brand and attracts customers. With our expertise in digital marketing, we can help you seamlessly transition your online presence and ensure your business continues to thrive in the digital landscape.

Don’t let this change disrupt your business. Contact Chuckwalla Design today to secure your online future!

For further details on this update, read Google’s full announcement.

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